Glengage - Glen Horton

Presented at the TechConnections 8 Conference.

Agenda

• Webmaster Tools
• Analytics
• Co-Op
• Calendar
• Maps
• YouTube

Webmaster Tools

• www.google.com/webmasters/tools/
• Diagnostic
  • Find problems with indexing/crawling
  • Remove URLs from Google’s index
• Statistics
  • Check pagerank and index/query stats
• Links
  • Check internal and external links to pages
• Sitemaps
  • Tell Google how to index your site

Analytics

• www.google.com/analytics
• Easy setup
  • Load Javascript on web pages
  • Create filters
  • Grant access to others (admin or read-only)
• Highly customizable
  • Dashboard, reports, export to XML or PDF
• Sections
  • Visitors
  • Traffic Sources
  • Content

Co-Op (Custom Search Engine)

• www.google.com/coop/cse/
• Pre-defined options
  • Entire domains, partial sites, individual pages
  • Single search for multiple sites/areas
• Control panel
  • Look and feel
  • Code (embed in your site)
• Examples
  • www.swonlibraries.org/Co-Op-test.html
  • www.macworld.com
  • vik.singh.googlepages.com/techstuff

Calendar

• www.google.com
  /googlecalendar/event_publisher_guide.html
• Add your events to Public Event Search
• Embed a calendar on your library’s web page
  • Events, room booking, etc.
  • Customize look
• Allow people to view / edit / subscribe
• Allow (some) staff to edit or read

Maps

• Embed in your library’s web page
• Uses: buildings, branches, campuses
• www.google.com/apis/maps/documentation/
  • Get an API key
  • Find lat./long. coordinates: geocoder.us
• Examples
  • SWON Libraries Member Map
  • Herefordshire Libraries
• Alternative: just link to a Google map

YouTube

• www.youtube.com/sharing
• Embed in your library’s web page
  • Include a specific video
  • Include all videos by a specific user
  • Include all videos with a specific tag
• Use your library’s branding
• Events, story time, teen events, tutorials
• Example: www.swonlibraries.org/youtube